Communication
Welcome to Wycliffe Philippines' Communication page. Explore our range of communication tools and training modules, all aimed at enhancing our collaborative efforts. Whether you're looking to strengthen your skills or access valuable materials, this page is your go-to source for things related to communication within Wycliffe Philippines. Thank you for being a part of this mission with us!
*We gratefully acknowledge that many of the resources on this page are from Wycliffe Global Alliance’s communication page. You can access the public communications page here.
Our Communications Strategy
Mission and Vision
Our communications strategy is deeply aligned with Wycliffe Philippines' mission to translate and make the Bible accessible in every language. By effectively sharing our stories and progress, we aim to inspire, engage, and mobilize communities to support and participate in this divine mission. Our vision is to see lives transformed by God's Word in every heart language.
Objectives
The key goals of our communication efforts include:
Raising awareness about the importance of Bible translation and the work of Wycliffe Philippines.
Engaging communities to participate and support our mission.
Attracting donors and partners to fund and sustain our projects.
Sharing testimonies and stories of transformation to inspire and encourage others.
Target Audiences
Our primary audiences include:
Local churches and Christian communities.
Potential and current donors.
Volunteers and mission partners.
Our secondary audiences are:
Media and press.
Government and non-governmental organizations.
The general public interested in faith-based initiatives.
Key Messages
Our core messages that we aim to convey in all our communications are:
The vital need for Bible translation in every language across the Philippines.
The impact of having the Bible in one's heart language on individual lives and communities.
Gratitude for the support and partnership of donors and volunteers.
Stories of transformation and hope from our ongoing projects.
The call to join and support Wycliffe Philippines in this crucial mission.
Brand Materials
Logo
Here you'll find the official logos representing Wycliffe Philippines in various formats. These logos are essential for maintaining consistent branding across our communications and materials.
Fonts
Our primary font, Garamond, is chosen for its classic and elegant characteristics. It is predominantly used for titles, headings, and other key elements where a traditional and sophisticated appearance is desired.
Our secondary font, Inter, serves as a versatile and modern typeface. It enhances readability in various digital and print contexts, ensuring our communications remain accessible and visually appealing across different platforms. Inter is typically employed for body text, captions, and supporting content, providing a harmonious balance with Garamond while maintaining a contemporary feel.
Our tertiary font, Adobe Garamond Pro, serves as an alternative to Garamond, especially suited for digital screens where Garamond may not display optimally.
Training Resources
Storytelling / Reporting / Writing / Editing
How to craft compelling stories that resonate with our audience:
Crafting compelling stories involves focusing on human experiences and emotional connections, highlighting personal journeys and the transformative impact of Bible translation. Start with a clear narrative structure, introducing characters facing significant challenges and using vivid imagery and direct quotes to convey emotional depth. Show, rather than tell, the difference Wycliffe Philippines makes by illustrating God's presence and His work in every story. Celebrate real-life transformations and the spiritual impact of Scripture engagement, ensuring each narrative reflects God's guiding hand and provision. These stories serve not only to inform but also to inspire faith and resilience in the journey towards making God's Word accessible to all.
Story Gathering Questions
To enhance our storytelling capabilities, we've created a structured guide with key questions for documenting impact stories. By following these questions, it becomes easier to discover and craft compelling narratives for Wycliffe Philippines.
Story Gathering Form
This form is designed to help you capture and document impactful stories from your work with Wycliffe Philippines. By providing structured questions, we aim to make it easier for you to share compelling narratives. Your stories play a crucial role in showcasing our mission and spreading the word of God.
*For Story Gathering Forms downloaded and completed in Word format, please send these to corpcom@wycliffephilippines.org
Finding Great Stories When You Can’t Be there in Person
In a post-pandemic world when travel budgets tend to be smaller, we offer a variety of ways to report good stories remotely. Instructor: Jim Killam, Wycliffe Global Alliance. This video is a 2024 sequel to the one below.
Finding Great Stories When You Can’t Be there in Person
Remote reporting is never our first choice for gathering and reporting stories, but at times it is our only choice. Journalists Jim Killam and Lincoln Brunner discuss ways to pursue this craft.
Photography
Photography serves as a powerful tool to capture and showcase the meaningful work of Wycliffe Philippines. Whether documenting translation workshops, community engagements, or moments of prayer and reflection, aim to capture the essence of dedication, collaboration, and transformation. Look for scenes that depict cultural richness, teamwork, and the impact of Bible translation on local communities. By highlighting these aspects through photography, we can not only inform but also inspire others to see God's transformative work unfolding through our efforts.
WP Photography Guide
Here's a guide that outlines and explains basic photography techniques, complete with illustrative examples for each.
How to Take Better Photos
No matter what your experience level, you can shoot better photos by following a few simple tips.
Wycliffe Global Alliance resource links:
Redeeming Journalism: Well Reported Stories Can Revitalise Global Ministry and Engage the Church Like Never Before. Heather Pubols and Jim Killam, Evangelical Missions Quarterly, Summer 2020.
Impact Stories and the Power of One: How to identify and structure impact stories. Jim Killam, gotellit.net, 2018.
Go Tell It (Blog): Occasional articles featuring journalism and communications training.
Videography with a mobile device
Guidelines for organisations and individuals communicating on matters of conflict
We trust these resources will prove invaluable in honing our skills in reporting, documenting, and effectively communicating the impactful work undertaken at Wycliffe Philippines. By harnessing these tools, we aim to illuminate and share the transformative stories of God's work among us.